Hackathon Problem Statement: Google Ad Creation for Business Coaching India

Background:

Business Coaching India is a leading platform dedicated to enhancing the strategic and operational capabilities of entrepreneurs and business owners through expert coaching services. Founded by Rahul Jain, a seasoned business coach with extensive experience in helping businesses achieve exponential growth, the platform aims to provide actionable strategies that drive business success. As a participant in this hackathon, your role as a Google Ads expert is crucial in crafting an online advertising strategy that effectively reaches potential clients and communicates the value of Business Coaching India’s services.

Objective:

Develop a targeted Google AdWords campaign for Business Coaching India that maximizes online visibility and engagement. Your campaign should utilize strategic keywords, well-structured ad groups, and compelling ad copy that adheres to Google AdWords guidelines.

Tasks:

1. Keyword Research:

• Perform in-depth keyword research to identify relevant keywords that potential clients might use when searching for business coaching services.
• Compile a list of at least 20 keywords, categorizing them by search intent (e.g., informational, transactional) and potential impact on the campaign’s success.

2. Ad Group Creation:

• Formulate two distinct ad groups that categorize the keywords based on different service aspects offered by Business Coaching India, such as “Entrepreneurial Growth Coaching” and “Corporate Leadership Training.”
• Provide a detailed explanation for the rationale behind each ad group’s formation and keyword inclusion.

3. Google Ad Copywriting:

• Craft a minimum of two ads for each ad group that comply with the specific guidelines provided by Google AdWords. These ads should include a compelling headline, a display URL, and an engaging description.
• Ensure each ad is optimized for high click-through rates (CTR) and aligns with the messaging and content of the designated landing pages on the Business Coaching India website

Submission Requirements:

• Submissions must be in DOC format.
• Structure the document with the following sections: Introduction, Keyword Research Results, Ad Group Strategy, Sample Google Ads, and an Appendix for references or supplementary materials.

Evaluation Criteria:

• Depth and relevance of keyword research.
• Strategic organization and justification of ad groups.
• Creativity, compliance, and effectiveness of the Google Ads copy.
• Clarity, presentation, and potential impact of the overall campaign strategy.

This structured challenge invites participants to apply their digital marketing acumen to a real-world scenario, helping a leading business coaching service enhance its digital footprint and client engagement.