Hackathon Problem Statement: TechGyan Social Media Challenge

Background

TechGyan is gearing up to host an impactful educational workshop at IIT Hyderabad on the 19th and 20th of April. As a Social Media Manager at TechGyan, your task is to leverage Instagram to increase workshop attendance and engagement through compelling video content.

Objective

Create an innovative Instagram video post that persuades prospective attendees to register for the workshop. Your submission should encourage viewers to click on a registration link and participate actively in the event.

Options for Submission

Option 1: Upcoming Workshop Announcement Video

Brief: Produce a 30-60 second video announcing the upcoming workshop at IIT Hyderabad. The video should highlight key workshop benefits and logistical details. Your goal is to create excitement and anticipation, prompting viewers to learn more by clicking the provided registration link. Elements to Include:

• Engaging visuals of IIT Hyderabad or similar environments.
• Clear call-to-action directing viewers to the registration link.
• Information about the workshop topics and why they are essential for the target audience.

Option 2: User-Generated Content from Past Students

Brief: Create a 30-60 second user-generated content video featuring past students from IIT Bombay discussing their positive experiences with similar TechGyan workshops. This personal touch should help build trust and encourage new attendees to register. Elements to Include:

• Authentic testimonials from past participants highlighting specific benefits they gained.
• Visuals of past workshops, showcasing interactive sessions and networking opportunities.
• A strong call-to-action that encourages viewers to click on the link to register.
• Encouragement for viewers to share the video with friends who might be interested in the workshop.

Submission Guidelines

• Participants must work in teams of two.
• Videos should be formatted properly for Instagram (aspect ratio, length, etc.).
• Creativity in presentation and adherence to the theme will be judged.
• Submissions must include a mock-up Instagram post with a caption and hashtags that could be used alongside the video.

Judging Criteria

• Relevance and clarity of the message.
• Creativity and originality of the video content.
• Effectiveness of the call-to-action.
• Quality of video production (visuals, audio, editing).
• Engagement potential (how likely it is to be shared and commented on).

For more details, follow the link: TechGyan Workshop Details